I am proud to announce the publication of my new book: The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club.
What Augusta National has achieved shouldn’t be surprising. For almost a hundred years the membership has been comprised of three hundred of the smartest and most successful people from around the world. There is much to be learned from what they have achieved.
What makes the book special
Although there have been dozens of books written about the Masters, most are from the perspective of the golf played during the tournament, or about the golf course, or the history of the club and its founders. None have been dedicated to what makes the Masters so special—both attending in person and watching on television.
The Augusta Principles distills time-honored strategies into clear, insightful and transformative chapters. Whether you’re a startup founder, a corporate leader, or an entrepreneur looking for unparalleled success, this book, inspired by one of the world’s most iconic institutions, provides a master class in leadership, excellence, and execution. The book is also applicable to individuals looking to improve personally.
The book has received some nice praise from both the golf and business communities:
"This page turner will make even the most golf-obsessed of us put down our golf clubs and devour the business lessons Augusta National has to offer. Through the lens of a retailer and avid golfer, I see a level of excellence in culture, branding, operations, customer service and retailing excellence at Augusta that few companies have ever achieved. Sabino captures brilliantly the Augusta principles—from putting customers and employees first, to the value of scarcity of product —in this unique, in-depth ‘behind the scenes’ look at one of the most revered golf clubs in the world.”
~Terry Lundgren, former CEO, Macy’s, Columbia Business School Executive in Residence
“Combine Harvey Pennick’s Little Red Book and Jim Collins’s Good to Great and you have John Sabino’s The Augusta Principles. You will devour every page. It is one of the few books that I give out to close friends and after you devour your copy, you will do the same.”
~Jim Nugent, publisher Global Golf Post
“This book perfectly combines the lessons of golf, life, business and Augusta National, and is a must read.”
~Mitch Roschelle, CEO M2 Communities, media commentator
"Sabino is the Simon Sinek of golf writers. Like the business operations guru who gets to the heart of what makes a great company operate, Sabino discerns principles of enlightened management, customer relations and branding from how Augusta National runs the Masters. It is a recommended and required read that is relevant to golf, business operations, and even one's personal life."
~Bradley Klein, author of the award-winning book Discovering Donald Ross, former architecture editor Golfweek, contributing writer Wall St. Journal, NYT
"Right from the start, I was hooked. Sabino doesn't just celebrate Augusta National's excellence; he shows how to harness that same mindset in your own business. This is a rare business book that's both insightful and a pleasure to read."
~Sean Ogle, Founder, Breaking Eighty
"The best ideas are often the simplest. The Augusta Principles provides the road map for anyone striving for greatness in business or their personal lives."
~Medium
The book can be purchased on Amazon in multiple countries, including the U.S., Canada, the U.K., and Australia:
The Augusta Principles.
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